In order to reach new customers, you need to identify the key characteristics of your best customers. InMarketโs Seasonal Audiences target your ideal customers based on where they go throughout the year. You can also match your data against these audiences.
Why InMarket Audiences?
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. InMarket leverages a 100% SDK-based data universe composed of nearly 200M monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.
โ Unrivaled performanceโup to 3.7x higher than industry benchmarks
โ 100% first-party InMarket SDK with precise location, purchase, and intent data
collected via vast direct mobile integrations and InMarketโs Owned & Operated app
portfolio
โ All data is normalized to account for regular device updates and enhanced
predictability
โ CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like
visit frequency and dwell time
โ Verified for scale, always delivering the highest level of accuracy and precision
How We Do It
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarketโs acquisition of NinthDecimal, InMarketโs Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standardsโensuring you hit your ideal customer, every time!
Seasonal Audiences
InMarketโs Seasonal segments are built on stored historical visitation data, allowing us to create precise targeting segments for every major holiday and season.
Table Sample:
- Device_ID [MAIDs]
- Audience_Name
Seasonal Audiences Sample Fields Include:
- Device_ID
- Fall_Halloween
- Spring_MothersDayShoppers
- Summer_RecentGrads
- Winter_WinterSportsEnthusiasts
- Winter_AppleStoreHolidayShoppers
- Fall_ThanksgivingChefs
- Spring_TaxSeason
- Summer_BaseballFans
- Summer_BeachLovers
- Summer_NationalParksVisitors
- Summer_RecentGrads
Review the documentation for the full list of available audiences.