In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Demographic Audiences target your ideal customers based on who they are as an individual. You can also use our Audiences to better understand your data.
Why InMarket Audiences?
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. InMarket leverages a 100% SDK-based data universe composed of nearly 200M monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.
– Unrivaled performance–up to 3.7x higher than industry benchmarks
– 100% first-party InMarket SDK with precise location, purchase, and intent data
collected via vast direct mobile integrations and InMarket’s Owned & Operated app
portfolio
– All data is normalized to account for regular device updates and enhanced
predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like
visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision
How We Do It
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!
Demographic Audiences
Increase customer satisfaction and loyalty through personalized targeting strategies! To build these segments, we use privacy-compliant methods and partnerships to collect current and historical public county records that we then convert into specific identifiers for owner occupation, household income, age, education, and more.
Table Sample:
- Device_ID [MAIDs]
- Audience_NAME
Demographics Audiences Sample Fields Include:
- Device_ID
- Demographic > Age > 35 - 44
- Demographic > Age > 25 - 34
- Demographic > Age > 18 - 24
- Demographic > HHI > $50K-$100K
- Demographic > HHI > $250Kplus
- Demographic > HHI > $150K-$250K
- Ethnicity_Hispanics
- Ethnicity_AsianIndian
- Ethnicity_AsianAmerican
- ChildrenInHousehold_2-3
- LifeStagesGenerations_Expecting Parents
- LifeStagesGenerations _Retirees
Check out the documentation for the full list of InMarket Audiences.