Identity resolution is the connecting of different identifiers such as MAIDs, IPs, cookies & hashed emails across devices and touch points to enable you to build a 360-degree, multichannel view of your customers. Able to be sent to your choice of DMP or DSP. Identity resolution is the connecting of different identifiers such as MAIDs, IPs, cookies & hashed emails across devices and touchpoints to enable you to build a 360-degree, omnichannel view of your customers. But an identity linkage service is only as good as the data that sits behind it - you need accurate data at scale to make those all-important connections. That's where Lighthouse List can help. With our extensive daily feeds, you can have access to fresh, accurate data with large scale to help build your identity graphs. Whether you're working with PII, a unique ID or a device ID, we can use any of these as a base for identity linkage.