Deep Sync’s Data Quality Service transforms messy, fragmented data, unlocking the full potential of your valuable customer records. Through the application of unique individual- and household-level identifiers to your first-party data, our exclusive identity solution creates accurate, unified customer datasets.
Utilizing Deep Sync’s industry-leading identity graph, Data Quality Service connects disjointed consumer data to a persistent ID, providing you with a complete view of your customers. Data Quality Service assigns a unique individual-level identifier to each customer record, enabling users to eliminate duplicates and undesirable data, while ensuring accuracy and consistency. Deep Sync will also return a household identifier to all matched records, providing valuable insight into household relationships within your dataset.
Expected Workflow:
- Create a table containing the customer records for which you'd like to receive individual and household level IDs (customer records can be matched on Names, Addresses, Emails, Phones, and MAIDs)
- Share this table with Deep Sync (account details to be provided post order) through a Snowflake secure share
- Deep Sync will match your customer data to our U.S. consumer identity source and return individual and household level IDs (Please note that Deep Sync will also provide synthetic IDs for any unmatched records, which will enable you to perform deduplication.)
- Deep Sync returns a secure share with individual and household IDs attached
- Deep Sync will monitor the source table for changes and perform Data Quality Service on new records
Why Deep Sync?
Deep Sync drives marketing success for agencies and marketers alike with privacy-first datasets and best-in-class data solutions that enable the identification, targeting, and engagement of desired audiences across devices and channels.
From precision audience creation and targeting to a variety of top-tier data services that empower brands to improve data hygiene and quality, consolidate identities, enhance files with valuable attributes, and predict marketing outcomes, Deep Sync’s comprehensive suite of solutions powers billions of data connections for thousands of customers annually.
As one of only two companies with a direct national partnership with the United States Postal Service®, Deep Sync features coverage on 96% of residential addresses in the nation. This intelligence is used in the proprietary compilation of our robust 250+ million record consumer dataset, feeds our industry-leading identity spine, and is the source of our Data Quality Service.
Additional Considerations - What Comes Next?
Following your Data Quality Service, consider exploring Deep Sync’s Customer Record Enhancement service to develop a deeper understanding of your customers’ behaviors, needs, and wants through the addition of valuable data attributes. We welcome you to contact our team at snowflake@deepsync.com for additional assistance.