Our CTV data dictionary includes important information such as device type, content type, viewership, demographics, and advertisement data to track CTV viewership trends and measure the effectiveness of your ads. One of the things our customers notice immediately is the level of granularity we are able to include in the taxonomy of our data sets. While competitors (and there are not many) offer the ability to target OTT viewers simply by the genre of programming they consume (action, adventure, comedy, family, etc…), our direct pipeline and position ‘in the stream’ allow us to create and identify content markers that offer far deeper audience insights. Use cases: Behavioral Analytics, Data Onboarding, Identity-Based Targeting, Data Enrichment, Targeted Advertising, Consumer Trend Analysis, Audience Targeting, Contact Validation, Consumer Intelligence Here are the counts over the last 120 days. Many more countries available including US. Country: India Total rows of data: 24,609,035 Unique IPs: 4,978,945 Country: UK Total rows of data: 4,718,959 Unique IPs: 1,129,866 Country: Germany Total rows of data: 857,071 Unique IPs: 251,000 Country: France Total rows of data: 2,978,326 Unique IPs: 635,119 Country: Italy Total rows of data: 1,984,335 Unique IPs: 769,854 Country: Spain Total rows of data: 5,456,536 Unique IPs: 1,265,001 Tags: TV Viewership Data, Consumer Marketing Data, OTT (Over-the-Top) Data, Audience Targeting Data, Connected TV Data