OnAudience provide CTV data and segments based on users' activity within TV apps. Our taxonomy includes diversified categories: • interests in specific content (cooking, travel, automotive, etc.) • multiple channels (FOX, AMC, NBC, etc.) • VOD (Apple TV, Hulu, ABC, etc.) What kind of CTV-related data does OnAudience provide? 1. CTV (Connected TV) - devices connected to the TV or built into the TV, for example: Xbox, PlayStation, Roku, Amazon Fire TV, Apple TV 2. OTT (Over-the-top) - as a method of content delivery, for example: Netflix, Hulu, Amazon Prime In what form will you receive the data? 1. Segments Either by CTV ID or by any available cookie/mobile ID (i.e. AppNexus) 2. Raw Data Stream Raw data (mobile raw data stream, i.e. bundleID and appName) can be sent either by CTV identifiers or by AppNexus ID. How we categorize CTV segments? Genre - general category of content (e.g. users interested in cooking, automotive, history, cryptocurrency content) - the content the audiences watch most often. Network - the channel someone was watching (e.g. ABC, AMC, FOX) VOD - service someone was using to consume the content (e.g. Hulu, Apple TV, CBC) What are the benefits of using CTV User data? 1. Get more insights about your CTV audience behavior Build a successful campaign using knowledge about your CTV users. Get to know their interests, purchase intentions or demography and improve your campaigns. 2. Reach out to CTV users easily Reach the right CTV target group - choose from segments such as Network => Hulu, Genre => Sport, Football 3. Create personalized content Create ads tailored to your users’ profiles - provide a better user experience and deliver more relevant ads. 4. Increase the effectivity of your campaign Run more effective campaigns thanks to deeper knowledge about your users.