Quantify same stores sales, dwell time, and visit growth by daypart at companies, parks, stadiums, and transit stations to track real trips.
Foot Traffic data is sourced from mobile phone locations of US shoppers.
USES
-Macroeconomic trends
-Merchant visitation, dwell time, and daypart trends
-Performance benchmarking
-Storelevel analysis
SAMPLE TABLES AND FIELDS (Not comprehensive)
-visits_hourly_location: building identifier, visits per hour, local time, merchant
-building_footprint_metadata: building identifier, latitude, longitude, geography including ZIP code, merchant
-earnest_entity_metadata: merchant, parent merchant, category, subcategory
-duration_frequency: building identifier, local date, duration in minutes, geography, merchant, parent merchant