Grips Domain Performance data consists of daily e-commerce store sales (e.g. revenue, conversion rate, AOV. etc.), website engagement and advertising metrics at the domain level and at the category and subcategory level. The metrics are further cut by the source channel of the metric (e.g. organic, paid, social) as well as by device (e.g. mobile and desktop) and country. The dataset includes ~40k top e-commerce domains.
The data is derived from our 1st party ground truth dataset with product-level sales data from more than 200K retailers, consumer panel data and then state-of-the-art machine-learning models are used to create this dataset. Backtests to demonstrate accuracy, where our dataset is compared to publicly listed companies, is available upon request.
Tables Contained in Listing:
- domain_performance_daily: historical daily sales, transactions and sessions for a subset of domains. The data is available on the domain, category, subcategory and country level, starting July 21, 2023.
- domain_performance_weekly: historical weekly sales, transactions and sessions on the domain for a subset of domains. The data is available on the domain, category, subcategory and country level, starting July 21, 2023.
- domain_performance_monthly_v1: historical monthly sales, transactions, sessions, engagement and advertising metrics for a subset of domains. The data is available on the domain, category, subcategory and country level, starting August, 2022.
- domain_performance_monthly_v2: historical monthly sales, transactions and sessions, engagement and advertising metrics for a subset of domains. The data is available on the domain, category, subcategory and country level, starting January, 2019.
- domain_performance_devices: historical monthly sales, transactions and sessions for a subset of domains. The data is available on the domain, device, category, subcategory and country level, starting August, 2022.
- domain_performance_channels: historical monthly sales, transactions and sessions for a subset of domains. The data is available on the domain, channel, category, subcategory and country level, starting August, 2022.
Sample fields
Sales metrics:
- Revenue
- Transactions
- Sessions
- Average order value (AOV)
- Conversion rate
- Channel
- Device
Advertising metrics (via Google Ads search network without PLAs):
- Ad cost
- CPC