B2B buyers spend $600B on software annually, and 86% of software buyers leverage peer review sites when making their purchasing decisions. Reviews and insights on G2 provide an overview of sample business use cases, likes, dislikes, and advice for prospective buyers. G2 captures over 2M of these reviews, and aggregates activity from 80M buyers who leverage G2’s software review website to make more informed purchasing decisions. The insights delivered in Buyer Intent data present context into the software buyer’s journey, and help businesses target and engage their in-market audience more effectively.
G2 Buyer Intent enables you to track interest in a specific product listed on G2, comparison reports, and categories. Your (paid) access will depend on the G2 package you qualify for, as per the below:
- Companies qualified for G2 Marketing Solutions will receive a sample data file and a data value assessment to demonstrate the raw data format and project ICP-match rate of data upon purchase
- Companies qualified for G2 Data Solutions will receive data for up to three software company profiles for their specific G2 product profile, comparison report, and categories.
There are two tables for this data:
1. Buyer Intent Detail
2. Traffic (Data Solutions only)
Example Fields:
- Product ID
- Product Name
- Category ID
- Visitor Company
- Visit type - Profile, Comparison, and Category
- Visit URL
- Visit Date
- Visitor Company Employee Count
- Visitor Region
- Visitor Country
- Company Type