Our identity graph data can help brands attach identities to their existing first party data in a safe and privacy compliant manner, resulting in the ability to reach users across new platforms and channels. Our identity dataset users can deliver their customer IDs to be matched by our platform and get identities for other platforms and devices in return, thus enabling new channels for communication. Identity Data is used for various purposes including identity verification, authentication, fraud prevention, and personalization of services. Identity Data Reach: Our data reach comprises the total number of device data linked to hashed email data of first-party data owners. Using our identity graph, we attach IPs, device ids, as well as identities for other platforms and devices in return, thus enabling new channels for communication. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method as and when required via Data Clean Rooms. We will enrich your data based on your requirement within privacy-compliant data clean rooms. Identity Graph Use Cases: Identity Resolution: Create unified and coordinated client profiles (B2B/B2C) to obtain comprehensive insights and tailor cross-channel customer interactions. Data Enrichment: Leverage first party data to identify linkage in order to build holistic audience segments via data enrichment techniques to improve campaign targeting. Data Attributes: anonymous id id_type ipv4 email_sha1 email_sha2 email_md5 timestamp country