Deep Sync’s Customer Record Enhancement service enables you to develop a deeper understanding of your customers’ behaviors, needs, and wants. By enriching your data with a variety of demographic and interest attributes, you will drive data-informed decision making about your current and future customers. Customer Record Enhancement enables customer segmentation, personalization, precision targeting, tailored campaigns, and more.
With more than 30 years' experience compiling U.S. address data, Deep Sync is uniquely positioned to match customer records at the physical address level, even when only partial or erroneous addresses are provided. Deep Sync also has more than 400 million verified HEMs available for matching.
Deep Sync can append the following attributes:
- Age
- Dwelling Type
- Education Level
- Gender
- Homeowner/Renter
- Household Income
- Interest and Lifestyle Attributes
- Languages Spoken
- Marriage Status
- Modeled Credit Ranges
- Net Worth
- Occupation and more
The Expected Workflow Offers Two Options:
Option 1
- Share a list of either physical property addresses or hashed email addresses via a Snowflake data share for data enrichment
- Select the attributes you would like to append, and Deep Sync will return a table of the enhanced customer records via a Snowflake data share
Option 2
- Access the entire Deep Sync consumer dataset at a wholesale price through a Snowflake data share for data enrichment purposes.
Why Deep Sync?
Deep Sync drives marketing success for agencies and marketers alike with privacy-first datasets and best-in-class data solutions that enable the identification, targeting, and engagement of desired audiences across devices and channels.
From precision audience creation and targeting to a variety of top-tier data services that empower brands to improve data hygiene and quality, consolidate identities, enhance files with valuable attributes, and predict marketing outcomes, Deep Sync’s comprehensive suite of solutions powers billions of data connections for thousands of customers annually.
As one of only two companies with a direct national partnership with the United States Postal Service®, Deep Sync features coverage on 96% of residential addresses in the nation. This intelligence is used in the proprietary compilation of our robust 250+ million record consumer dataset, feeds our industry-leading identity spine, and is the source of our Customer Record Enhancement service.
Data Sources:
Deep Sync’s consumer dataset is established from a variety of sources that include address histories, city directories, consumer surveys, courthouse records, directory assistance data, postal data, publications, purchase transactions, U.S. Census® data, voter registrations, and more. In total, more than 750 attributes are available. Our data is 100% compliant with U.S. privacy rules and regulations.
Additional Considerations - What Comes Next?
Following your Customer Record Enhancement, consider exploring Deep Sync’s Lookalike Audience Modeling to create high-quality lookalike audiences for cross-channel initiatives. We welcome you to contact our team at snowflake@deepsync.com for additional assistance.