Revamp your data on businesses, executives, and professionals with Data Axle's Clean & Enhance solution. Our comprehensive approach updates, standardizes, de-dupes, and enriches your records with valuable insights, such as industry classification (SIC/NAICS), sales, employee count, credit rating, years in business, and more. With Data Axle’s data, you'll benefit from precise targeting, reduced costs from redundant outreach, as well as reliable analytics and modeling efforts.
Postal Processing & Verification
Ensure accurate contact information for your customers and prospects across all channels with Data Axle’s Postal Processing and Verification services. Our data processing solutions enhance mail deliverability and boost response rates through address standardization. We offer a variety of processing options for comprehensive hygiene solutions including:
Cleaning Process - Data Axle's hygiene solution streamlines data cleaning through our comprehensive process:
Address Completion - Fill in missing ZIP+4 and apartment numbers for accurate addresses
US Postal Service (USPS) Address Correction Suite - Optimize address deliverability through a series of corrective steps:
Address Standardization - Standardize all business and consumer addresses, utilizing CASS™ certification and ZIP+4 processing to deliver high-quality addresses. Our process improves match rates to USPS files and maximizes postal discounts through the addition of ZIP+4, carrier route, and delivery point barcodes. Once your base file is clean, we validate record validity using DPV processing.
Delivery Point Validation (DPV) - Check every deliverable address in the country against the USPS database, distinguishes correct and complete addresses from those that are not valid USPS delivery points. Addresses that pass this validation are then passed through the DSF2 process.
Delivery Sequence File (DFS2) - Obtain detailed information about an address, including whether it is a business or residential address, seasonal, or vacant. This process also generates walk-sequence numbers, which are necessary for some postal discounts.
Locatable Address Conversation System (LACS) - Keeps track of address changes made to support the emergency 911 system implementation. It identifies and fixed rural route and highway contract addresses that are not easily found.
National Change of Address (NCOA) - Improve mail deliverability and response rates with access to the full 48 months of USPS change of address information. We match your full file against USPS change of address notices and provide the forwarding address when we find an old address in your database. Plus, it can also help you qualify for significant postal discounts.
SUITELink - Adds suite numbers to business addresses.
Mailability Scores - Data Axle has created mailability scores to help balance the amount of mail sent with its effectiveness. The scores are based on testing millions of records from their database and measuring their intent, accuracy, and impact. Scores 1 and 2 are recommended for most mailing applications, score 3 only in specific situations, and scores 4 and 5 should not be mailed.
Suppression & Privacy Identification - Identifying individuals and businesses you should not contact is necessary to comply with laws and regulations, as well as to honor how individuals prefer to be reached. Suppression criteria includes address type, ZIP code, third-party opt-outs, previous orders, and current customers. Data Axle’s Privacy Identification service flags sensitive records in your file, including do not call/mail (individuals and businesses), do not mail, deceased individuals, ACA prison addresses, colleges, military ZIP codes, trailer parks, and nursing/retirement homes.
Email Hygiene - Our real-time process checks email domains and provides an account status for email addresses. Additionally, our toxic scrub solution identifies harmful email addresses from proprietary scrub files, reducing bounces caused by network issues and safeguarding sender reputation.
Enhancement Process
Data Axle's advanced process links your record to its Business Database of 60 million businesses and 350+ attributes through:
Identity Resolution - Using advanced artificial intelligence and proprietary metadata, contact details are matched and assigned a persistent company ID and contact ID.
Duplicate Identification - Duplicate records at the company and contact level are identified using the assigned ID.
Append - Records are enhanced with details from Data Axle's Business Database, providing information about the company, executive, and professional.
Process:
1. Contact Data Axle through this personalized listing
2. Data Axle Representative will reach out and share required postal forms needed for processing
3. Choose which processes and update frequency are ideal for you
4. Create a Snowflake secure share for your data file(s) that you would like to be processed
5. Data Axle will download your data files and process them
6. After processing is complete, Data Axle will use a Snowflake secure share with you to deliver with the processed data