In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Predictive and Proprietary GeoType Audiences target your ideal customers based on what they plan to do in the near future!
Why InMarket Audiences?
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. InMarket leverages a 100% SDK-based data universe composed of nearly 200M monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.
– Unrivaled performance–up to 3.7x higher than industry benchmarks
– 100% first-party InMarket SDK with precise location, purchase, and intent data
collected via vast direct mobile integrations and InMarket’s Owned & Operated app
portfolio
– All data is normalized to account for regular device updates and enhanced
predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like
visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision
How We Do It
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!
Predictive + Proprietary GeoType Audiences
InMarket leverages advanced algorithms and robust machine learning to perfect the art of predictive targeting. By combining precise location, real-time consumer survey, and purchase data with up to 1,000 trusted online and/or offline third-party attributes, you can reach customers on a personalized level based on their motivations, interests, and values.
Table Sample:
- Device_ID [MAIDs]
- Audience_ID
Predictive Audiences Sample Fields Include:
- Device_ID
- PostCovidTravel_BusinessTravelersDomesticTravel
- PostCovidTravel_WeekendTravelersStaycation
- PostCovidTravel_MilesDriven_StayAtHome
- PostCovidTravel_MilesDriven_FarFromHome
- PostCovidTravel_LocalTravelersBeach
- PostCovidTravel_FarTravelersBeach
- PostCovidTravel_OriginandDestinationTargeting_DomesticNewYorkLosAngeles
- PostCovidTravel_OriginandDestinationTargeting_DomesticAtlantaNewYork
Table Sample:
Device_ID [MAIDs]
Audience_ID
Proprietary GeoType Audience Sample Fields Include:
- Device_ID
- Restaurants_HappyHourEnthusiast
- Restaurants_Wealthy Not Healthy
- RetailLifestyles_Business Travelers
- Retail Lifestyles_Golfing Enthusiasts
- AutoMidsizeSedansIntenders_HomeandFamily
- AutoSubcompactIntenders_MiddleIncomeParents
- Grocery_HealthyAndWealthy
- Grocery_GenXHandymen
- Grocery_Snowbirds
- Lifestyles_AffluentVacationers
- BeerWineSpirits_WellHeeledEntrepreneurs