SAMPLE - Alliant Pets audiences are built using brand and product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of Pet related products.
Samples/Tables Included:
-Pet Foods
-Pet Toys
-Pet Products
-Pet Brands
Sample Fields Included:
- 1-800-PetMeds Buyer Propensity
- Petco Buyer Propensity
- Dog Product Buyer - Propensity
- Bird Food
- Cat Litter
- Dog Toy
- Dog Treat
- Dry Cat Food
- Purina Buyer Propensity