Alliant Non-Profit and Political audiences are sourced from nationally compiled voter data as well as social Twitter data. For political interest modeling, the source data is then used as a study group and then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics predicting interest in Non-Profit Organizations, Candidates, Policies and Political Parties
Samples/Tables Included:
-Political Candidate Voters
-Political Party Affiliation
-Organization Donors
-Issue and Cause Opinions
Sample Fields Included:
- AARP
- Alzheimer's Association
- Habitat for Humanity
- Make-A-Wish Foundation
- Against The Affordable Care Act
- Pro Education Reform
- Hispanic Republican
- Bernie Sanders Voter Propensity
- Left Leaning Republicans
- Democratic Party Affiliation
Expected Workflow
- Navigate to the Alliant Marketplace tile and click “Request”
- An Alliant representative will reach out
- Provide business requirements and/or create table query
- Upload data to Snowflake data share (if applicable)
- Alliant will return requested data