Consumer wealth data is based on the Statistics Canada Survey of Financial Security that is typically available every second year. Data contains all assets, including non-financial assets such as real estate and business equity.
This dataset is curated and maintained by Applied Geographic Solutions (AGS), and its usage is subject to Applied Geographic Solutions end-user license agreement. More info: https://appliedgeographic.com/
Fields Included:
- Assets and debts by type
- Households by type of assets or debt
- Number of households
- Total assets
- Total debts
You can check these datasets metadata and dictionary in CARTO’s Spatial Data Catalog:
https://carto.com/spatial-data-catalog/browser/dataset/ags_wealth_cc71a399/
Example Use Case:
Enrich your customer data in Canada with a vast array of wealth variables, characterise the areas in which your most profitable customers live and look for similar areas in other parts of the territory so as to inform your site planning and site consolidation decisions. Plan your geomarketing campaigns by analysing disposable income, debt and other wealth data in Canada.