Odyssey POS data provides a granular view into the CPG sales from our partner stores across 15 states in the US. We provide individual transaction data, including customer loyalty at a UPC scan level. Our panel currently captures 5-5.5% of all US food and beverage retail sales. The Odyssey Suite of data assets from DecaData provides a COMPLETE view into the Consumer Packaged Goods ecosystem of our partner stores. We capture 100% of sales from our stores front of store registers(non Pharmacy). We tie directly into feeds from our partners POS systems and deliver TIMELY data in a modern machine readable format. We have a view into the sales trajectory, promotional activity and supply chain health ( through Inventory/order data). Odyssey data is collected from 1200+ stores across 16 states in the US (South, South East, South West, Midwest and Mid Atlantic regions). Odyssey data is currently being utilized by customers across the Investment management, Consulting , Corporate, PE and research community to provide near real time insights into the CPG sectors, helping our clients answer complicated questions of our data in a systematic manner. We have the technical capabilities to deliver tailored data products to our clients in a dependable manner (760+ consecutive days of uninterrupted data deliveries).