Innovation, changing consumer behaviors, and an explosion of data, channels, devices, and applications has significantly impacted financial services marketing. Acxiom’s expertise in technology, proprietary data, and advisory services focuses on helping our clients refine their marketing capabilities in a rapidly transforming industry. Acxiom’s data and solutions serve all financial services use-cases, including retail banking, investment services, consumer lending, credit cards, and much more.
AUDIENCES
Acxiom offers financial-friendly predictive audiences that are built excluding data that would directly indicate protected class attributes such as age, sex, race, color, religion, national origin, marital status, or receipt of public assistance. Financial-friendly audience categories include:
Likely Estimated Income & Disposable Income
Likely Credit/Debit Card Brands & Behaviors
Likely Banking Institutions & Behaviors
Likely Banking Services Account Types & Balances
Likely Loans and Lines of Credit
Likely Investment Firms & Assets
Likely Securities Acquisition & Ownership
Likely Investment Market Value
Likely Payment Methods
MATCH MULTIPLIER
Acxiom’s Match Multiplier enables financial services marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within the marketer’s own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.
DATA CLEAN ROOM POWERED BY SNOWFLAKE
Acxiom Data Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching. Acxiom’s best-in-class identity resolution and data enrichment enable:
1. Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
2. A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.
3. The addition of thousands of descriptive and predictive insights to known records so financial services brands can better understand customers and personalize experiences.
EXPECTED WORKFLOW
Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.