This feature requires special permissioning on TTD's side, please reach out to your TTD Account Manager to enable. If you do not know your TTD Account Manager, please add the TTD Advertiser or Partner ID when requesting more info for this feature.
Begin onboarding your first party data for audience activation in TTD across all regions in the form of cookies, device ID, CTV IDs, Ramp IDs and Unified ID 2.0 (UID2).
UID2 is an industry-wide approach to internet identity that preserves the value of relevant advertising, while prioritizing user control and privacy. In practice, UID2 is an open-source solution that publishers, advertisers, and media buyers implement to encrypt and hash a consumer’s email address as an alternative to third-party cookies.
Receive the setup script from TTD's Technical Account Teams. The script will share a new database with TTD containing two tables:
Table 1: Table used to specify what data you want to send to your TTD account:
- ID
- Record, Record Type (Email, TDID, DAID, UID2, Ramp ID/IDL)
- Data segment name
- Data Center (https://api.thetradedesk.com/v3/portal/data/doc/DataEnvironments)
- Time to Live
- Timestamp and Last Updated
Table 2: Table used to specify whether you want to enable or disable processing of the data contained in Table 1
When Record, Record Type is "Email" the integration will tap into the Snowflake | UID 2.0 Data Provider Identity Solution to create UIDs before sending to TTD. Learn more: https://app.snowflake.com/marketplace/listing/GZT0ZRYXTN0/unified-id-2-0-unified-id-2-0-data-provider-identity-solution
This integration is available for all regions for TDID, DAID, Ramp ID. For emails and UID2, this is only available in NAMER and APAC.
Expected workflow:
- Work with TTD team to sign paperwork if activating on UID2/Emails
- Send Snowflake Account ID & TTD Advertiser ID to TTD team to initiate integration
- Retrieve & modify set up script received by TTD team to share a new database between Snowflake & TTD (Table 1 & Table 2 above)
- Push data into TTD and activate campaigns against 1st party data