Acxiom provides highly scalable audiences for cross-channel activation and targeting. Acxiom's data can help you reach the most appropriate audiences within your specific sector. A wide variety of high-value audiences and characteristics are ready for data enrichment and target group segmentation within all EMEA markets. Acxiom uses a wide range of different data sources such as market research panels (e.g. YouGov, Kantar, Best-for-planning), transactional data, real estate data, data on households, car registration data, location data et al. With this variety of ethically sourced data, Acxiom can deliver in-depth knowledge on consumer behaviour and brand affiliation by enabling the segmentation of individuals on all major verticals. Available Data: • Demographics & Socio-Economic (household composition, number of children, affluence, income, purchasing power, age group, gender, education) • Finance (insurance, banking, credit rating) • Automotive (car ownership, brand affinity) • Real Estate / Property (age of the building, rented or owned, photovoltaics availability, heating affinity) • Travel (frequent flyers, holiday type, business travellers, destinations) • FMCG/CPG (perception of a brand, purchase intent, lifestyle choices) • Interest & Hobbies (activities, shopping behaviour, lifestyle, charity) • Technology (Smart-Home, E-Mobility, tech-savvy) • B2B (Occupations, Industry) Use cases & Benefits: • Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalised experiences across all channels. • Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power audience targeting and people-based marketing. • Our broad portfolio of offerings enable people-based engagements everywhere across a wide spectrum of use cases, from simple to very sophisticated with high coverage and reach across all EMEA countries. • Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing — don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.