We provide Location Intelligence Data/POI with identity data, which helps power geographical information system (GIS) tools and provides data-driven insights across a wide range of use cases, from marketing to public planning and fraud detection. Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world. Location Intelligence Data Reach: Location Intelligence data brings the POI/Place/OOH level insights calculated based on Factoriโs Mobility & People Graph data aggregated from multiple data sources globally. To achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data. For instance, to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly). Use Case: Retail Analytics Platform: Location intelligence to analyze foot traffic patterns around retail stores, combining this data with customer profiles to gain insights into visitor demographics. These insights optimize store layouts, staffing, and product placements Marketing Campaign Optimization: Utilize location intelligence to analyze consumer behavior and preferences using geographical and demographic data for more effective audience segmentation and targeting. Emergency Response Planning Tool: To identify high-risk areas for natural disasters or emergencies and profiles to assess vulnerability and evacuation needs across different population segments Smart City Mobility Solution: Provide city planners and transportation authorities with insights to optimize transportation systems, alleviate congestion, and improve urban mobility for residents Event Planning and Venue Selection: Assists planners in selecting suitable venues that match the demographic profile and preferences of their audience Data Attributes Included: Location ID n_visitors day_of_week distance_from_home do_date month part_of_day travelled_countries Visitor_country_origin Visitor_home_origin Visitor_work_origin year Carrier Brand Visited Place _Categories Geo _ behaviour make model OS_versions ratio_age_18_24 ratio_age_25_34 ratio_age_35_44 ratio_age_45_54 ratio_age_55_64 ratio_age_65 ratio_female ratio_male ratio_residents ratio_workers ratio_others