Gener8's proprietary consumer spending data covers 140+ merchants in retail and ecommerce with a stable 5-year history. The data is obtained with the panel's consent, using an integration with Gmail & Outlook, and offers unique insights into the digital economy through retail shopping data. Gener8's Consumer Spending Data product stands out due to its unique data acquisition method. The data is primarily sourced through the active consent of a panel of users who opt to share their e-receipts, by using Gener8's B2C platform. This approach ensures the data's authenticity and quality, setting it apart from traditional data collection methods. This rich dataset caters to various use-cases and verticals within the digital economy. It's particularly valuable for businesses, market researchers, and analysts seeking insights into consumer spending, consumer behavior, market trends, and competitor analysis. The primary use-cases encompass company performance, customer profiling, market research, advertising effectiveness, and product development. In Gener8's broader data offering, this consumer spending data product serves as a foundational element. It provides real-world transaction information, which can be seamlessly integrated with other data sources to create a comprehensive, multi-dimensional view of consumer behavior and market dynamics. Whether utilised on its own or in conjunction with Gener8's other datasets, e-receipt data plays a pivotal role in helping businesses make data-driven decisions and gain a competitive edge in the digital landscape.