Description
Track share of shelf, predict revenue surprises, and drill down into brand and category level performance by household demography across thousands of brands and hundreds of manufacturers.
Scanner Consumer Packaged Goods (CPG) data is sourced from thousands of retail stores and millions of underlying US households across grocery and drugstore chains. Available exclusively to investors.
USE CASES
-Cohort analyses
-Company, brand and category sales, units & pricing
-Earnings predictions
-Household demographics
SAMPLE TABLES AND FIELDS (Not comprehensive)
-aggregated_brand_sales: time period, parent manufacturer, category, brand, quantity, transaction count, amount
-household_brand_sales: time period, household identifier, category, brand, quantity, transaction count, amount
-demographic_mapping: household identifier, time period, age, child count, education level, ethnicity, gender, household size, income, language, occupation, pet ownership
-parent_manufacturer_mapping: parent manufacturer, ownership structure, ticker
-aggregated_brand_sales_tagged: transaction identifier, time period, company, ticker, FIGI, brand, category, quantity, amount, transaction count
-backtests: time period, company, ticker, FIGI, segment, quarter, backtest metric, reported metric, capture rate