People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.
Record Count:900 Million+
People Data Reach:
Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics, anonymous id, device details, location, affluence, interests, traveled countries, and so on.
Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly).
Data Attributes:
- Anonymous ID
- id_type
- gender
- age
- carrier
- make
- model
- os
- os_version
- home_country
- home_geohash
- work_geohash
- device_price
- device_age
- affluence
- brands_visited
- place_categories
- geo_behaviour
- interests
- travelled_countries