The consumer journey for auto shopping has dramatically flipped with fewer lot visits, and more online research occurring before the purchase is made. Data is required to reach those in-market shoppers earlier in their discovery experience, before the competition. TRAK's Automotive data delivers marketers the powerful data points they need to move people from their home to the dealership. Easily identify and target those most likely to be in-market for a different vehicle, and easily personalize communication and offers based on additional intelligence like current vehicle, lifestyle and financial picture. Not all car shoppers are alike, so make sure you are only spending marketing dollars on those most likely to convert for your brand. A sample of TRAK's Auto data points includes: ✔ Current Vehicle(s) Type (21 available) Ex: 'Compact Pickup' and 'Luxury SUV') ✔ Current Vehicle(s) Make (53 available) Ex: Nissan, Ford, Tesla ✔ Current Vehicle(s) Model ✔ Current Vehicle(s) Year ✔ In-Market for a Luxury Vehicle ✔ In-Market for a Regular Vehicle ✔ In-Market for a New Vehicle ✔ In-Market for a Used Vehicle ✔ In-Market for a Motorcycle TRAK can also work with your brand to build the ideal audience by building a custom model or layering on additional data points such as: ✔ Geography (City, State, Zip Codes, Radius from Dealerships) ✔ Demographics (Age, Gender, Income, Profession, Children) ✔ Preferred Marketing Channels (TV, Digital, Mail, etc) ✔ Life Events (Marriage, Baby, New Driver, Graduation, Move)