Experian offers DPPA compliant Auto Audiences, leveraging Experian's North American Vehicle Database, which contains information on more than 900 million vehicles in the United States, and ConsumerView, Experian's world-renowned marketing database of over 300 million consumers and 126 million households.
Offering more than 700 syndicated audiences, Experian's Auto Audiences are ready to use across all channels, providing hundreds of predictive ownership and in-market segments ranging from in-market for new or used in the next 6 months by body style, make, make and model, fuel/electric/PHEV, vehicle price, vehicle age, vehicle purchase date, aftermarket sales and service, and more.
Data categories cover attributes including:
Body Style
- Compact
- Subcompact
- Crossover
- Full-size: Car, SUV, Truck
- Mid-size: Car, SUV, Truck
- Luxury: Car, CUV, SUV
- Sports Car
- Van, Mini Van
- All Terrain Vehicle (ATV)
- Motorcycle
Make
- Acura®
- Alfa Romeo®
- Audi®
- BMW®
- Buick®
- Cadillac®
- Chevrolet®
- Chrysler®
- Dodge®
- Fiat®
- Ford®
- Genesis®
- GMC®
- Honda®
- Hyundai®
- Infiniti®
- Jaguar®
- Jeep®
- Kia®
- Land Rover®
- Lexus®
- Lincoln®
- Mazda®
- Mercedes-Benz®
- MINI®
- Mitsubishi®
- Nissan®
- Porsche®
- RAM®
- Subaru®
- Tesla®
- Toyota®
- Volkswagen®
- Volvo®
Make Model
200+ audiences available at make and model level
Vehicle Shopping Price
<$20K
$20K-$30K
$30K-$40K
$40K-$50K
$50K-$75K
$75K+
Vehicle Age
0-5 years old
6-10 years old
11+ years old
Vehicle purchase
0-6 months
7-12 months
13-24 months
25-36 months
37-48 months
48+ months
In-Market for Lease
• Expected Workflow:
- Request access to this listing, and an Experian representative will reach out.
- Create an Experian account and authenticate your Snowflake instance.
- Choose your data and destinations.
- Kick off your activation with Experian