Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current customers. Record Count:900 Million+ Capturing Frequency: Once per Event Delivering Frequency: Once per Month Updated: Monthly People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights. People Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly). Business Needs: Consumer Insights: Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects. Data Enrichment; Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Sales Forecasting: Analyze consumer behavior to predict sales and monitor performance of investments Retail Analytics: Analyze footfall trends in various locations and gain an understanding of customer personas. Data Attributes: anonymous id id_type Age Gender Carrier Make Model OS os_version home_country Home_geohash Work_geohash Device_price Device_age Affluence Brands_visited Place_categories Geo_behaviour Interests travelled_countries