Powered by M1 Data, Experience Automotive In-Market Propensity to Purchase VIN Data with best-in-class data hygiene practices. Analyzing 40+ years of US vehicle history and updated monthly, our 11MM first-party, dual opt-in dataset reveals buying cycles and brand loyalty while ensuring compliance. At M1 Data & Analytics, our expertise extends beyond the traditional realm of data-driven marketing. We offer unique, pristine data pools that have been meticulously cultivated through intensive hygiene practices unheard of in other data providers. Our offerings, such as the Automotive In-Market Propensity to Purchase VIN Data (PPM), are testament to our rigorous standards and robust methodologies. What Makes Our Data Standout? Our distinction lies in the unique cleanliness of our VIN data. We employ rigorous data hygiene practices to ensure that our data remains uncontaminated and accurate. Our extensive methods include, but aren't limited to, analyzing trade-ins across the nation, eliminating data of vehicles exported out of the US, and discounting vehicles declared as total loss by insurance providers. This painstaking approach ensures our data remains purely first-party and of the highest quality. Our Trusted Data Sources: M1 Data & Analytics' Automotive VIN data is derived using a distinct dual corroborating record technique. This means every record is cross-verified against two independent sources for accuracy. If any record doesn't match one of the sources, it's discarded and only reinstated upon affirmation. Our database is fueled by a wide array of sources such as: - Dealer Point of Sale and Point of Service records - Online insurance quotations - Warranty and aftermarket repair companies - Major American automobile clubs Furthermore, all our automotive VIN data is sourced only from factual sources, making us fully compliant with the Driver's Privacy Protection Act (DPPA) as amended by the Shelby Amendment. We replenish our databases with new data routinely, from weekly to every 90 days, depending on the data source. How the model is built: The foundation of the model resides in M1 Data & Analytics' historical automotive VIN data, which dates back to 1981. Using 40+ years of vehicle history to understand buying cycles, trade-in patterns, brand migration, brand loyalty, etc... This historical VIN data combined with demographic, behavioral, psycho-graphic, and lifestyle attributes build out the model. To top off the algorithm, we utilize both online and offline shopping behaviors to catch anything missed in the algorithm. We also verify equity positions of current ownership as well as current trade value based on a vehicle being in "good" condition. Indispensable Use-Cases: Our Automotive In-Market Propensity to Purchase VIN data provides invaluable insights for companies aiming to market products or services to in-market automotive shoppers. Our data can revolutionize your marketing strategy, fueling it with pristine, quality data that unearths hidden market opportunities. A Piece of a Larger Puzzle: At M1 Data & Analytics, our Automotive In-Market VIN dataset of 11MM in-market shoppers represents just a fragment of our broader offerings. We own and maintain more than 150MM+ first-party automotive VIN ownership records, showcasing the vast panorama of our data capabilities. With M1 Data & Analytics, you don't just embrace a data product; you forge a strategic alliance underpinned by a commitment to deliver crisp, clean, and comprehensive data. Let our data drive your next market penetration endeavor.