Immediate, deep and timely insights/metrics on all relevant merchants and the categories of your choice in an easy-to-understand dashboard. We work with clients to understand the key business questions and metrics they want to track overtime. Then we use a mix of out of box metrics and custom metrics to create the company's dashboard to provide insights. Typically, the metrics include competitive highlights, user behavior, order statistics, and specific category insights. - sales trends - transactions trends - new user acquisition - retention, migration, loyalty, share of wallet - total ticket trends - pricing, fees, discounts, promotions - category breakdowns