The US Consumer Behavior file includes information on lifestyle behaviors and activities of individuals within the Consumer Database. We have developed this file to be tied to our Consumer Demographics Database so additional demographics can be applied as needed. Each record is ranked by confidence and only the highest quality data is used. This file contains over 35 million records. *Note - all Consumer packages can include necessary PII (address, email, phone, DOB, etc.) for merging, linking, and activation of the data. BIGDBM Privacy Policy: https://bigdbm.com/privacy.html