Understanding the financial picture of an individual or household is key to many strategies. TRAK's powerful, accurate and fresh financial, wealth and investment data opens up endless analytics, targeting and modeling capabilities to ensure you reach your ideal audience. No other variable consistently pops in models than household income. That is because a person's financial profile tells a great deal about what other choices and behaviors they will exhibit in the future. This is especially true for products or services that come at a high cost, or that position themselves as an affordable options. TRAK Data's Finance, Wealth and Investments Dataset is a robust set of variables that tells a consumer's financial story in a highly predictive, yet privacy compliant manner. Attributes include: ✔ Household Income ✔ Net Worth ✔ Credit Card Usage and frequency across all major card providers ✔ Credit Card Types (Bank, Gas, Travel, Premium, Luxury Brands, etc) ✔ Current Investment Types ✔ Home Equity ✔ Economic Stability Scores ✔ In-Market for New Home Loan ✔ In-Market for Mortgage Refinancing ✔ Home Value and Current Loan Information ✔ Life Insurance Variables And much more...