The SMS Consumer Demographics Masterfile is an enriched data set of high quality deterministic demographics and can help provide a detailed view of your customers and potential customers. Covering over 240 million adults in the USA, each consumer has hundreds of demographic data points including age, gender, income, marital status, presence of children, education status, and more.
Use Cases:
- Append deterministic demographics to your CRM for in-depth analysis of your customers.
- Uncover unique attributes among your most profitable customer segments.
- Develop individual level look-a-like models for targeted marketing campaigns.
The SMS Consumer Demographics Masterfile is 100% deterministic, built from hundreds of sources including self-reported surveys, public record, voter registration, warranties, online directories, and new mover source types. All records are run through extensive hygiene and DPV verified for maximum deliverability. File updates monthly.
Included fields:
- Consumer Name
- Address
- Age
- Gender
- Marital Status
- Household Income
- Presence of Children
- Ethnicity
- Net Worth
- Homeowner or Renter
- Pets in the House
- Occupation
- Political Affiliation
For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.
Or, you can access the data directly within the Snowflake platform and append the customer file on your end.