Our demographic audiences are drawn from insight on 51 million adults and 26
million households in the UK, providing a single, definitive and consistent view of the
UK adult population, linking to a broad and accurate range of demographic, socioeconomic and behavioural characteristics on each adult and household in the UK.
Containing a range of actual and modelled attributes, segmentations and propensities, relevant to any industry. It can help to enrich your customer information for insight and to more effectively manage the customer relationship.
Our demographic data includes but is not limited to:
• Age
• Employment Status
• Gender
• Affluence
• Household Type
• Household Income
• Children
• Household Tenure
• Marital status
• Number of Children
• Age of Children
• Family Lifestage
• Family Type
• Social grade
• Education Level
• Region
• TV Regions
How the data flow process works:
Snowflake user will make available their customer and / or prospect lists with Experian by extracting the file from their account and sharing via Experian’s secure file transfer application.
Subject to a signed contractual agreement, Experian will match the customer file(s) against ConsumerView and where a match is found, will append the required datasets to the customer file(s).
Experian will return the customer file via Snowflake's secure data share.
Experian's Linkage capabilities provide increased match rates between customer files and ConsumerView. Matching using combinations of full name, UK postal address, postcode, email address and mobile telephone number are all viable matching data points.