For our B2C data, we use over 17,000 algorithms and 15,000 naming patterns to determine each person’s unique background. Our data team cross-validates our information against known public demographic data, maximizing campaign efficiency and increasing ROI with highly targeted profiles. Our B2C Contact Data helps clients target and retarget niche segments, such as multicultural consumers, generation Z, and populations enrolled or interested in higher education marketing data. With Stirista's network of reliable online and offline partner sources that capture an individuals email, name, postal, job title, and any other relevant data attributes, clients can benefit from the following demographic data: - Maximize multicultural marketing campaign performance by influencing people’s hearts and heads in one finely orchestrated tactic. Stirista tracks over 7 million names with cultural affiliation, with an unparalleled 99 percent coverage and unrivaled accuracy to understand a person's ethnicity, race, assimilation level, ancestry, gender, age, etc. - Gain direct access to more than 18 million millennial and generation Z consumer marketing data profiles, created by the users themselves. Take advantage of deterministic self-reported education marketing data that includes all aspects of college life, such as degree field, college grade level, specific university, and college program level. Our Identity Graph data uses a corroborating processes to authoritatively link fields together to ensure accuracy and to create identities inclusive of personal and professional details. Stirista can improve your multicultural, higher education, or generation z campaign’s performance with centralized profiles that go further than surface characteristics.