Deep Sync’s Audience Activation for Facebook and TikTok service uses direct integrations to reformat, enrich, and send your custom audiences for activation on the social media platforms. With social activation, your most valuable data assets can be utilized to drive performance, build awareness, and improve customer experiences.
Our process adds value through the addition of online and offline identifiers securely within Snowflake, which results in improved match rates with the social platforms. Once activation is complete, you can log into your social Ad Accounts and begin advertising to these high-quality custom audiences.
Expected Workflow:
- Create a view
- Input audience data
- Requirement: 1 record per row
- Requirement: PII present in each row
- Create a secure share with Deep Sync’s account, enabling the replication of data
- If needed, provision Deep Sync access to the desired social Ad Account
- Share relevant Ad Account IDs with Deep Sync
- Deep Sync will append additional PII, MAIDs, and/or hashed emails to the data and upload to Facebook and/or TikTok
- Deep Sync will share back a table on Snowflake outlining the following insights: The number of records sent, the number of records matched to Deep Sync and enhanced, a count of MAIDs added, and a count of hashed emails added
Why Deep Sync?
Deep Sync drives marketing success for agencies and marketers alike with privacy-first datasets and best-in-class data solutions that enable the identification, targeting, and engagement of desired audiences across devices and channels.
From precision audience creation and targeting to a variety of top-tier data services that empower brands to improve data hygiene and quality, consolidate identities, enhance files with valuable attributes, and predict marketing outcomes, Deep Sync’s comprehensive suite of solutions powers billions of data connections for thousands of customers annually.
As one of only two companies with a direct national partnership with the United States Postal Service®, Deep Sync features coverage on 96% of residential addresses in the nation. This intelligence is used in the proprietary compilation of our robust 250+ million record consumer dataset, feeds our industry-leading identity spine, and powers our Audience Activation for Facebook and TikTok service.
The weekly updates we receive enable Deep Sync to enrich your offline data with a high level of confidence, resulting in improved match rates with social environments and ultimately, more precise audience targeting.
Additional Considerations - What Comes Next?
Consider exploring Deep Sync’s Offline Conversion listings to qualify the impact of your Facebook and/or TikTok campaign. We welcome you to contact our team at snowflake@deepsync.com for additional assistance.